Latin community is one of the powers more used in United States to win the elections. They have a huge representation (in California represents the 32,4% of the total population) and being the most relevant immigrant population. This very well known influence has been used to the candidates to be president of that country, with controversial strategies in their campaigns. But, that’s not everything.
Some Spanish-speaking media groups have been making influence in the information given to American people. Univisión is the most representative case, being the biggest Spanish-speaking television channel in the world. We can find examples as Telemundo, in webpages and even in radio. “AOL Latino” is also a very representative case. This media belongs to AOL (American Online), which gives also Internet services, and it was very important some years ago for the failed merge with Times Warner and for being the biggest merge in the History[1]. “AOL Latino” gives us so many sections divided in small ones. The main sections are “Noticias”, “Entretenimiento”, “Vida y Familia”, “Deportes”, “Iconos” y “Más”.
According to the topic that we are concerning, in News section, inside United States, we can see that they dedicate a specific webpage to content related to the elections 2012. This is very significance, because, for example, in Univisión webpage there is not any section dedicated to this political event, which can be considered as one of the most important in years for being one of the most powerful countries in the world[2].
The news found in the “AOL Latino” gives us a clear idea of the real situation. We can analyse the content of the news, the headlines, but for me the most important part is the idea that they want to transmit. There are fifteen news in the frontpage of the section, which six of them are about Romney. As we know, Romney is the favourite candidate to be the Obama’s opponent. But if we think in the counties where Latin community is bigger (California and Texas) related to the governments there, we can observe as where Latin people were bigger there were a republican government[3]. Instead of that, they only dedicated one news out of fifteen to Barack Obama.
Also, the currency of the news is a very important fact in that media group. They actualize the news with a average of two or three news per day (even with a few hours of difference with them) with information about the other candidates too. Apart of the news, they write reports and articles, describing in all of them the journalist or the agency, which is publishing the information (AP –Associated Press- is the most used).
Pictures and some multimedia videos accompany all the information provided. And inside the content we can observe as it is divided in small paragraphs to make it easy to read it and with some important words in bold. Also, they include quotes and relevant figures to support the text. And at the end of the article, they offer you some related articles with additional information and also the possibility to contact with them writing your opinion about the information given, so it entails the use of one of the most important tool in online media: feedback.
[1] In this webpage, we can find more extra-information about AOL/Times Warner: http://bit.ly/GFpYyL
[2] In this Pennsylvanian webpage, we can see as American people give more importance of voting. There are also extra-information about rights and legal terms: http://bit.ly/oJvBV6
[3] Texas has republican governments from 1980 and California was governed by Arnold Schwarzenegger until January 2011 (republican too).
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